When it comes to restaurants the food and cuisine are what you straight think about. They are two crucial things that you need to take care of for your restaurant or catering business to thrive, but they are not the only ones. Other information is considered to be marginal and less significant, but sometimes they make a difference: a nice blog is a good way to start using more tools. Today we want to focus more on one thing in particular: the menu. It is one of these business’s most critical elements and it’s worth investing time making it the right way, whether you're using an app or another technology tool or a simple word file to do so. Here are some tips on how you can write and set menus for your restaurants: read on!

THE DESCRIPTIONS OF THE DISHES

A menu must have an orderly structure so it is necessary to have roughly the same length for the descriptions. A commonly used strategy is to place one definition longer than the others. It is for drawing attention to a certain restaurant-typical soup. A few studies have estimated that it takes an average of 180 seconds for a customer to determine whether to order. If he has not yet decided during this period, then he will end up choosing the cheapest dish on the menu or the one that he eats most often. The menu must be clear, simple, and immediate, without all those complications that involve distractions, give rise to doubts and spend these 180 seconds.

THE PRICES

Aside from the description of the dishes, the price must be clearly indicated on the menu. Its positioning can change, depending on your personal preference. The prices can be set to each board’s right, leaving some space in the center. It will make the menu look clean. Another way is to place the price right below the details. Both solutions are stylistically valid, the important thing is to write the description and the price using the same font.

GRAPHICS and COLORS:

The menu is what will attract the customer's attention the most: it has to look clear and it must attract your customers to order. The cover has to be made with care and attention. Insert the restaurant logo and name, and a short description or a word that clearly describes the type of restaurant and which kind of cuisine you propose.

CREATE A MENU ESPECIALLY FOR DESSERTS

Dessert is one of the most important moments of the meal. It is the last note you play to the customer, and therefore the most important one to play. Least of all in the final act, because if you make a mistake, the dessert will ruin the whole series, maybe even perfect, of dishes that came before. Never close a great dinner with a mediocre dessert. Otherwise, the customer leaves with a bitter taste in his mouth. And he'll never come back. More, creating a menu especially for desserts will make your restaurant look classy!

Writing a menu

ADAPT YOUR MENU FOR DELIVERY:

Make sure you have got a menu for taking out: having a delivery friendly menu is fundamental, especially during this hard time. You might not have a pleasant restaurant menu for delivery service yet. But you’re always in time to do it! You are going to want to select meals that capture the essence of your restaurant, but that can still be fully enjoyed in a home setting. Try to focus on these elements.

  • Preparation time: before adding an item to your take-out menu, make sure it doesn’t need significant prep time in addition to driving times. A consumer may be able to wait 20 minutes for a dish to be prepared while dining at your restaurant, but if there is a 30-minute travel time to their place, this may lead to longer delivery times and negative reviews.

  • Temperatures and Textures: pay attention to them, and be careful because some foods will continue to cook even after they are packaged. You don’t want a compliant and sad customer, right?

  • The right packages: use the proper take-out containers and pack a meal correctly. Your dishes will arrive safely to the customers. Choose to-go containers the right size: It’s crucial that after they’re transported your meals still look presentable. Pack sauces and condiments separately, to avoid a bad situation when the customer opens the package. And, last but not least: add your logo to the packages

  • Make beautiful dishes: keep your food in stock. The way the food arrives at your customer is the statement you make about your business. You need to make sure the presentation is appetizing and competent. Perhaps your best-selling menu options aren’t the best delivery choice. You can either tailor those best sellers to make them more transportable, or make those fan favorites delivery versions. Try to replicate your restaurant experience for delivery clients!

  • Make a user-friendly menu: choose the right dishes to send to your delivery partners. Choose easy main courses such as pizza, sandwiches, fried items, and burgers. Appetizers and desserts are also important and they complete the creation of your menu!

  • Keep your menu short: customers usually don’t have the patience to skim through a long menu of options, so keeping your delivery menu short and straightforward is important. Choose up to 15 to 20 of your best-selling, no more. Once you selected your dishes, split them into groups to make your menu easy to navigate.
  • For every dish insert a nice photo and use short and precise food descriptions;

  • Update the menu in real-time: as a customer, if you find out that the food you choose is no longer available, you are rightly disappointed. As a restaurateur, this can cost you a sale. To avoid this bad situation, monitor and update the online menu in real-time and let your delivery partner know about it. This way your customers can place their orders without being disappointed!

Didn’t you add a delivery service to your restaurant yet?

Pick up the phone and call us: let us know what you need to improve your business and to increase your revenue, we’ll know how to help you. Let’s do more business together!

The SmartBite Team.

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